Giving Tuesday 2019

Giving back moves us all forward.

Thanksgiving. Black Friday. Cyber Monday. #GivingTuesday.

Giving Tuesday is a global generosity movement that unleashes the power of people and organizations to transform their communities and the world. It was created in 2012 as a simple idea: a day to encourage people to do good.

This day of giving is celebrated each year on the Tuesday after Thanksgiving in the United States. This year, it occurs on Tuesday, December 3, 2019.

Initially, Giving Tuesday was an idea, some publicity, a social media hashtag, and a package of advice with minimal branding for organizations anywhere that wanted to participate.

The 92nd Street Y in New York and the United Nations Foundation introduced the movement with the hope that after several days of big sales and rampant consumption, there would be interest in giving back. They were right as #GivingTuesday went viral quickly.

Since #GivingTuesday’s launch, nonprofits across the United States — and all over the world, even where Thanksgiving, Black Friday, and Cyber Monday do not exist — have hosted fundraisers and events using the branding and hashtag.

The first year it is estimated that nonprofits received more than $10 million. Last year, donations exceed $400 million. This rapid growth in less than 10 years underscores how #GivingTuesday is a force to counter the hyped consumerism of the holiday shopping season and how it has earned its place as a stand-alone movement to better the world.

Matching donations

This year Paypal and Facebook are collaborating to match up to $7 million dollars for donations made to nonprofits through Facebook on December 3. Donations are matched dollar-for-dollar on a first-come, first-served basis beginning at 8:00 a.m. Eastern Time.

To redeem matching funds, you can create your own Facebook fundraiser account to support your favorite charity or you can make a donation via Facebook.